Propellernet

Ideation, production, campaign planning & management, outreach.

Create a campaign that would engage Long Tall Sally’s social audience and resonate with the media, to secure online coverage while impacting SEO around key search terms. Meet Long Tall Sally’s commercial goals of driving 400% ROI and generating 1,500 new customers.

A study of 1,000 UK women revealed that 76 percent of women don’t feel confident when it comes to fashion, yet 78 percent of adult women felt they were confident as a child when it came to choosing outfits, and 96 percent reported they simply “wore what made them happy”.

Designed to encourage women to tap into their inner child and feel confident with their fashion choices without being restricted by perceived “fashion rules”, #StyleHasNoRules centred around a makeover with a twist. Six Long Tall Sally customers were selected for the campaign out of hundreds who felt they were “in a style rut”. Unknowingly, these women were paired with “Little Stylists” – children aged six to eight – who selected and styled a complete outfit for their models.