Hannah is an award-winning PR expert and trained journalist, skilled relationship builder, people manager and plate spinner. She has over two decades of experience in B2B and consumer marketing, both in-house and agency-side.
Experience
Hannah’s SaaS experience includes heading up PR and marketing at CoverageBook - a tool which counts 13,000+ users, from global brands to one man bands, and AnswerThePublic, which provides search listening insights for the creative, public relations SEO, paid media, customer research and content marketing sectors.
She was responsible for building integrated marketing campaigns from ideation to measurement. Her overall objective was to drive lead generation and convert free trials to paid users, and collaborated with cross functional teams including sales, product, customer success and design. She also managed relationships with industry influencers, agencies and suppliers.
Hannah quickly climbed to PR Director level at digital marketing agency Propellernet, managing a team of 10. Specialising in fashion, luxury, lifestyle and travel, she worked with international brands including Marks & Spencer, Waitrose, Westfield Shopping Centres, GANT, L.K.Bennett, Long Tall Sally, PourMoi, nPower, TrustedHousesitters, Kuoni, Forest Holidays, Bathrooms.com and Yell.com. The performance of the campaigns she managed resulted in millions of pounds in additional revenue for clients, and in one instance secured a 500% retainer increase for the agency's largest client.
At Pegasus (now Inizio Evoke), Hannah lead campaigns for leading clients across the pharma, OTC health and beauty sectors including Bayer, Metacam, Goldshield, Thornton & Ross, Phonak, Prestige and The Vitality Show. She was involved in both on and offline projects which received national awards for their success.
Hannah has a degree in Multimedia Journalism from Bournemouth University, and is a fitness enthusiast, podcast fan, art collector, traveller, disco dancer and lover of Asian foods.