SEO Training for PR Teams
Realise The Business Impact of Digital PR
SEO Training for PR Professionals
I help PR agencies win new business and grow their client retainers by quantifying the value of PR campaigns through SEO.
I run training sessions for PR agencies and in-house teams (PR, content, social) with my long-time colleague Rik Turner. We’ve worked together for over 12 years and successfully increased our previous agency's biggest client retainer to £100k per month for digital PR/link-building services.
We offer 5 digital PR training workshops that take attendees on a journey of building the perfect SEO-PR strategy. From an intro session on SEO-PR to in-depth workshops on digital PR campaign ideas, content, outreach and measurement.
Digital PR Training Workshops:
INTRO TO SEARCH AND SEO-PR
This introductory session provides an overview of Google's role in PR, detailing recent algorithm changes and how they affect the industry.
Participants learn practical SEO skills, improving their ability to discuss SEO confidently with clients.
AUDIENCE INSIGHTS & DIGITAL PR STRATEGY
This workshop teaches participants to leverage Google's trusted rankings and engaged audience to justify increased PR budgets.
It involves strategic planning using SEO data and competitive insights to create compelling business cases for investing in PR.
DIGITAL PR CAMPAIGN IDEAS & CONTENT STRATEGY
This workshop focuses on creating engaging content that earns coverage and Google rankings.
Participants explore creative processes for campaign ideas and learn the strategic placement of content for maximum SEO impact.
DIGITAL PR CONTENT & OUTREACH
Attendees learn to identify and engage with key media contacts to secure coverage and links.
The workshop covers effective communication with journalists and influencers, prioritising authority and relevance.
DIGITAL PR MEASUREMENT & PROVING VALUE
This session shows how to measure the effects of digital PR campaigns, linking outcomes to business impact.
It focuses on enhancing brand awareness, changing audience behaviour, and improving search performance.