Long Tall Sally - Models of the Moment

Propellernet

Ideation, production, campaign planning & management, outreach.

Make women who can feel awkward about their height feel brilliant. Meet Long Tall Sally’s commercial goals of driving 400% ROI and generating 1,500 new customers.

Increase traffic to longtallsally.com boosting positions in Google for tall fashion related keywords. Drive links & social shares to the 'Models of the Moment' gallery. Create useful recommendable content which can be reused in other marketing materials. Raise awareness of Long Tall Sally internationally as a tall fashion retailer. Build relationships with the online fashion journalists and bloggers, whilst also providing future marketing opportunities.

True beauty comes in many shapes and forms. With Fashion Week approaching, we took a look back at 27 models who defined their era. Women whose beauty goes beyond skin deep. Models of the Moment celebrated their diversity, their strength and their uniqueness.

Celebrating eight decades of international Fashion Weeks, a retrospective of the world's most iconic models.‘Models of the Moment’ featured 27 women from the 1940s to the present day and includes the likes of American pinup turned movie star, Rita Hayworth, British-born 60s icon, Twiggy, and Instagram ‘it-girl’ Kendall Jenner. Each model’s essence has been individually captured and illustrated for the gallery by up-and-coming fashion illustrator, Shira Barzilay.