TrustedHouseSitters - Pet Plaques

Propellernet

Strategy, ideation, campaign planning & management, production, content & outreach management of global PR agencies.

TrustedHousesitters - the biggest house and pet sitting business in the world - wanted to increase member numbers, both for house sitters and home/pet owner perspective.

Pets are at the heart of the home. Research revealed that some of the nation’s animal owners value their pets just as much (if not more) than friends or family. One in five (21%) UK pet owners admitted that they would rather spend time with their pet, than their partner, and just over a third (35%) even admitted that they would rather be with their pet than their friends.

Commemorative plaques such as the English Heritage blue plaque scheme, have honoured notable men and women for over 150 years by placing a marker on the homes they worked or lived in, but a scheme had never been solely dedicated to animals. Pet Plaques aimed to change this, by giving deserving animals their own place in history. Green markers were attached to houses up and down the country, which commemorated the achievements of people’s beloved companions. Each plaque gave a brief description of the animal’s achievement, and even featured ears to set the new plaques apart from any others.