Give the UK’s favourite TV advert a modern update, allowing the original ‘Hovis boy’ to finally conquer Gold Hill thanks to an Evans e-bike.
Evans Cycles - Return to Gold Hill
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Propellernet
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Outreach support.
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Boost Evans Cycles’ reputation in the growing electric bike (e-bike) market and drive e-bike sales.
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The Hovis advert which sees a young boy delivering bread up one of the UK’s steepest hills - Gold Hill - on a push bike, is iconic. We re-imagined the 1973 Ridley Scott film, and welcomed back the original ‘Hovis boy’ (now a retired fire-fighter), but this time he was cycling up the hill on an Evans e-bike. Unlike in the original, this time (thanks to the e-bike) he made it to the top. Outreach links were directed to a content hub, which drove traffic and authority to Evans website.
