AnswerThePublic - Bodhi

AnswerThePublic

Project management and implementation.

Re-brand the AnswerThePublic with a creative concept that would generate intrigue, conversation and sharing with site visitors.

AnswerThePublic had had a character called ‘Gordon Romance’ as the ‘face’ of the site when you landed on the search page. He had divided opinion, but prompted many conversations on social media, but it was time for Gordon to be replaced.

A creative branding story - Bodhi would build over time with ‘episodes’ which landed at different time intervals. At first, Gordon was replaced, and nothing was shown on screen except a light shining though a door. Next there was a box, and when the box opened, it revealed Bodhi - a child-like robot who was full of intrigue and curiosity, and wanted to learn about the world and how people searched.

The creative generated immediate conversations with AnswerThePublic users, and gave us additional content to share on social media for prospective customers. People were excited to see what was behind the door and in the box, and came back to the site to see the latest episodes.